Description
You will be amazed at your baby’s response!
• Created for newborn eyesight, 0-6mths
• Holds baby’s attention with bold black & white graphics
• Teaches baby to focus and track objects
• Can be used from the day of birth to around 9mths
• Great distraction for tummy time, floor time & change time
Babies will be absolutely mesmerised by the black and white images in this gorgeous book – from a ladybug and its spots, to a snail crawling up the side of the page. Great for propping open on the playmat beside baby or for special lap time with your little one – make up your own stories to accompany the pictures.
Newborn babies don’t have fully developed eyesight; they can’t detect colour or detail, and find it hard to focus. That’s why the bold, black and white images in Mesmerised are much easier for them to see in the first few months of life. Mesmerised has been carefully designed for the early months of baby’s vision, and is recommended by midwives and paediatricians, making it one of the best baby books for supporting early visual development. Suitable 0-9mths (most useful 0-6mths).
Follow up with Babyface board book when baby starts to see some colour (around 4 months of age).
SPECIAL OFFER: Buy our Starter Kit and receive a FREE pair of Footfinder Socks! Click graphic below for more info.
Babies must learn to ‘see’ in the same way they have to learn to walk and talk. The images in our books have been designed in a very simple, bold style to make them as easy as possible for newborn babies to see, and to kickstart that process of connecting the eyes to the brain. Unlike other black and white baby books on the market, Mesmerised images have no unnecessary detail, colour or line work. Your baby will learn to focus over time by studying the images in our black and white books.
Mesmerised is currently being used in the Special Care nurseries of Westmead Childrens’ Hospital and Royal Hobart Hospital, as the book of choice for newborn babies.
Printed with baby-safe vegetable inks, & using paper sourced from sustainably-managed forests.
First published 2010. Reprinted 2012, 2013, 2014, 2016, 2017, 2018, 2020, 2021, 2022, 2023, 2024.
Mesmerised baby book has featured in Mother and Baby Magazine’s ‘Baby Development Toys’ 2013 section, and in My Child Magazine:
If your baby favours one side of the head or has a flat spot on one side, Mesmerised products can also be used to encourage your baby to turn both sides of its head; prop the book open to the non-favoured side and the attraction of the black and white images will keep your baby engaged long enough to exercise the muscles on the weaker side.











